Find your next SaaS idea. Validate it before you build.
Discover opportunities that fit you, research competitors with cited sources, and test real customer demand — in one AI workspace built for founders.
The mistakes that sink most first SaaS products.
And how we help you avoid them.
Most first products don't fail because of bad code. They fail because of what happened before the code. Startum turns each of these traps into a clear step.
- 01The mistake
Building for months before anyone asks for it
You write code for months, launch, and hear nothing. The idea was never tested.
How Startum helpsValidate my idea runs market research, a competitor scan and real customer voices in one click, and ends with a Go, Pivot or Drop verdict before you write any code.
Validate my idea - 02The mistake
Solving a problem only you have
The pain feels huge to you, but customers don't feel it or won't pay to fix it.
How Startum helpsMarket voices and Gold Mine collect what real people say on Reddit, YouTube, reviews and forums, with links, so you build on pains customers already complain about.
Market voices · Gold Mine - 03The mistake
“There are no competitors”
No competitors usually means no market, or that you haven't looked yet.
How Startum helpsThe competitor scan maps direct, indirect and DIY alternatives, with prices only when a source shows them, and shows the gap you can own.
Competitors - 04The mistake
Targeting everyone
A product for “small businesses” speaks to nobody, and your marketing never lands.
How Startum helpsYou get one sharp target customer, a micro-SaaS fit check, and how many customers you need to reach $1k, $5k and $10k a month.
Verdict · Micro-SaaS fit - 05The mistake
Too many features in version one
The MVP grows for months and never ships, or ships confusing.
How Startum helpsThe MVP plan splits must-haves from later, writes user journeys and acceptance criteria, and exports a kit for Claude Code, Cursor or any AI coding tool.
MVP plan · Design - 06The mistake
Guessing the price
Too cheap and you can't grow; too expensive and nobody tries it.
How Startum helpsA suggested price from the competitor prices we actually found, with the reasoning shown, so you start from evidence instead of a guess.
Pricing evidence - 07The mistake
Launching to silence
Marketing starts after the build, so day one has no audience.
How Startum helpsA themed waitlist landing page, tracked visits and signups, and a Marketing Studio plan with ready-to-post assets, so you have an audience before launch.
Landing pages · Marketing Studio - 08The mistake
Drowning in courses and conflicting advice
Hundreds of hours of videos and expensive mentors, and still no clear next step.
How Startum helpsOne step-by-step path from idea to launch, with AI help at every step and your next move always shown.
Start here guide
Ideas that fit you
Your skills, budget, time and goals shape every suggestion — each with a problem, a customer and a first experiment.
Cited market proof
Every statement is labelled FACT, ANALYSIS or ASSUMPTION. Facts link to the source they came from.
“Matching custom fields between our CRM and database takes hours every week.”
“The pricing jumps sharply once you need more than a few connectors.”
Smaller teams may be underserved by current pricing tiers.
Teams would pay a monthly fee for a self-serve sync tool.
Competitor map
Direct, indirect and alternative solutions with strengths and weaknesses — and prices only when found.
Find opportunities in what
customers already complain about
No idea yet? Explore the market map. Have one? Skip straight to the evidence. Either way, every idea traces back to real public discussions.
Market
Drill down from Health, Wealth or Relationships to a specific niche.
Demand
Real search volume and multi-year trends, classified by fixed rules.
Pains
Short verbatim quotes from recent, active discussions — each with its link and date.
Ideas
Ideas generated only from ranked pain clusters. No link to a pain, no idea.
Landing page
Waitlist copy written from customers' own words, ready to test.
“I wish there was a simple tool that just did this without a 3 hour setup.”
Discussion thread · community · date · source link storedFrom vague idea to tested plan
Six steps, one project. Every step reuses what you learned in the previous one, so your pricing, plan and pitch never contradict your research.
CRM ⇄ Postgres sync in minutes
Real-time two-way sync for small RevOps teams.
Everything you need
before writing a line of code
Research, competitors, personas and experiments live in one project, so every later step builds on the same evidence.
Target customer
Technical RevOps leads at small B2B companies running Postgres and a CRM.
Risks
Next actions
Structured reports
Validation reports with executive summary, demand evidence, competitors, risks and recommended experiments.
Validation Lab
Landing pages and waitlists hosted for you, counting real visits and signups toward your experiment.
MVP scope limiter
Cuts nice-to-haves into a “later” list so you can launch a testable build in weeks, not quarters.
Built to tell you the truth,
not what you want to hear
Most AI tools sound confident. We'd rather show you exactly what is known, what is guessed, and what still needs testing.
Facts link to stored sources
Every factual claim in a report references a source we saved: URL, title and retrieval date. No source, no fact.
Interpretation is labelled
When the AI interprets evidence, it says so. You always know which sentences are reasoning rather than findings.
Assumptions become tests
Anything unproven is marked as an assumption and turned into an experiment you can run.
Gaps are shown, not filled
If competitor pricing or market data can't be found, the report says “needs research” instead of inventing a number.
Only experiments validate
An idea is validated by results you record — never by a confident report. We don't predict success probabilities.
Your ideas stay yours
Every query is scoped to your account, and your workspace is never used to train shared models.
Advanced capabilities.
Effortless experience.
Built to cut noise, stop over-engineering and keep your feedback loops short.
Search your whole workspace
Find any source, competitor, interview note or decision across your projects in seconds.
Experiment tracker
Hypothesis, audience, success criteria, dates, results and learnings for every test.
Build kit for coding agents
Export your MVP plan as a markdown spec and prompt that coding agents can follow.
One project memory
Research, competitors, personas and experiments are shared by every module — nothing gets re-invented.
Transparent credits
See exactly what each AI action costs. Credits are reserved before a job and refunded if it fails.
Private by default
Your ideas, notes and research are isolated to your account. Sessions use secure httpOnly cookies, and your workspace is never used to train shared models.
Plans for every stage
Start free with enough credits to validate one idea end to end. Upgrade when you want more, cancel any time.
Free
Start hereValidate your first idea end to end and see the evidence for yourself.
- 75 AI credits every month
- Enough for one full validation with a verdict
- Real quotes from Reddit, Quora, YouTube & more
- Competitors with sourced prices
- Shareable report link
Founder
For solo foundersFor founders validating ideas every week and getting ready to launch.
- 1,500 AI credits every month
- About 30 full validations a month
- Brand Kit: names, logo, colours & fonts
- Landing pages with real waitlists
- MVP plan, business model & marketing plan
- Buy extra credit packs any time
Studio
For studios & small teamsFor builders running several ideas in parallel.
- 2,500 AI credits every month
- About 50 full validations a month
- Everything in Founder
- Lowest price per credit
Clear answers
before you start
Questions about sources, accuracy or privacy? Here's exactly how it works.
Research jobs run web searches, read the result pages and store every source with its URL, title and retrieval date. A report statement can only be labelled FACT if it references one of those stored sources; otherwise it's ANALYSIS, ASSUMPTION, or marked “needs research”.
No, and we won't pretend to. Reports give four separate ratings — demand evidence, competitive pressure, feasibility and monetization — each with a short justification. Only real experiment results validate an idea.
Yes. Every database query is scoped to your account, and your workspace is never used to train shared AI models.
You design experiments — interviews, surveys, landing pages, waitlists, demo requests, outreach and pre-sales — each with a hypothesis and success criteria. You record the results, capture learnings, and make a Build, Pivot or Drop decision.
Not yet. Accounts, your founder profile and the projects workspace work now. The Idea Finder, research engine, Validation Lab and MVP planner are rolling out next, and the app marks anything unfinished as “Soon”.
Everything is free during early access. Paid plans add more AI credits and validation tools once billing launches — you'll never be charged unless you choose a plan.
Stop guessing.
Start validating with real evidence.
Create your workspace in a minute and turn your idea into hypotheses you can actually test.